Thursday, February 19, 2009
Why Selling Art on a Website Like GoZabo.com Is Beneficial!
Selling online can be a very lucrative and satisfying way to sell your art. It allows you to reach both national and international markets without spending alot of your hard earned capitol. Online sales of all types of goods are increasing at an exponential rate as more and more people discover the convenience of online shopping. Now is a great time to consider selling your art online!
The conventional way of marketing art is to put up a website with a shopping cart and wait for the buyers to visit your site and buy. There's only one problem. Not enough people find your site!! With the increasing competition in the art world, it's not surprising that it can be difficult to attract traffic to an independent website.
Some artists have chosen to market their creations on Ebay. This can be a potentially lucrative market, although it's difficult to get your asking price in an environment where many people are searching for bargains. With the recent fee increases initiated by Ebay, it's becoming more and more difficult to make a decent profit selling art via online auctions.
Fortunately, there's an affordable alternative. You can sell your jewelry through an online gallery. The advantages to selling through a gallery are:
1. The online gallery will promote the site by getting high placement with the search engines and by direct advertising. This takes some of the burden in trying to introduce your art.
2. Buyers who come to an online gallery are generally motivated buyers. They are looking for a special gift or a unique piece of art for themselves. They don't have to be sold on what you have to offer since they're already in a buying mood.
3. Exhibiting in an online gallery gives you credibility as an artist. When buyers see you have a presence in an online art gallery, they think of you as being a true artist rather than just another online retailer. After all, people are accustomed to buying art in the physical world from an art gallery which makes them more comfortable dealing in a gallery setting.
Excerpt taken from article Written by K. Leong M.D.
Stumble It!
The conventional way of marketing art is to put up a website with a shopping cart and wait for the buyers to visit your site and buy. There's only one problem. Not enough people find your site!! With the increasing competition in the art world, it's not surprising that it can be difficult to attract traffic to an independent website.
Some artists have chosen to market their creations on Ebay. This can be a potentially lucrative market, although it's difficult to get your asking price in an environment where many people are searching for bargains. With the recent fee increases initiated by Ebay, it's becoming more and more difficult to make a decent profit selling art via online auctions.
Fortunately, there's an affordable alternative. You can sell your jewelry through an online gallery. The advantages to selling through a gallery are:
1. The online gallery will promote the site by getting high placement with the search engines and by direct advertising. This takes some of the burden in trying to introduce your art.
2. Buyers who come to an online gallery are generally motivated buyers. They are looking for a special gift or a unique piece of art for themselves. They don't have to be sold on what you have to offer since they're already in a buying mood.
3. Exhibiting in an online gallery gives you credibility as an artist. When buyers see you have a presence in an online art gallery, they think of you as being a true artist rather than just another online retailer. After all, people are accustomed to buying art in the physical world from an art gallery which makes them more comfortable dealing in a gallery setting.
Excerpt taken from article Written by K. Leong M.D.
Labels: gozabo.com, handmade soap, jewelry, marketing art, pottery, sell art online
Wednesday, February 11, 2009
Handmade In America
GOZABO ARTISTS:We found a great site that we think will be of great interest to all of you! Check it out!
Based in the Blue Ridge Mountains, HandMade in America was founded in 1993 with a belief that economic revitalization wasn't necessarily tied to luring "modern" industry to the region but in making known the hidden heritage and craftspeople that are so vitally a part of Western North Carolina. Today, HandMade is a nationally recognized, multidimensional institution that has sparked initiatives and creative collaborations in education, small town revitalization and community development, economic development, environmentally sustainable strategies and enhanced opportunities for makers of the handmade object, heritage tourism, and incorporating crafts into building design and furnishing.
We don't teach crafts-making, or make or sell objects, but we do serve as a support system for craftspeople and the craft industry.
Check out their website at http://www.handmadeinamerica.org/
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